Rethink the Product Development Puzzle – Start with the end in mind – Research Vibe
Product development is a multi-dimensional challenge that can never be adequately served by a one-dimensional approach. Product development is done by people for people. And people are not one-dimensional. They are like an interactive chain reaction puzzle with moving parts, constant change and head-spinning diversity. –
They are like jigsaw polygons with angles, planes and risk. People are contradictions, juxtapositions and potential. Asking a few simple questions can help you determine how your organization can most effectively address your product development challenges and make all the pieces fit together perfectly. The first question is “What does your organization’s finished puzzle look like?”
Every organization has a unique business model along with a mission, vision, and set of values that go straight to the heart of a deeply personal corporate story. But, the vital questions that every organization must ask to meet the challenge to create innovative and relevant products remain the same across companies and industries.
Focusing on several critical macro-level visioning tasks will help you solve the puzzle by starting with the end in mind. Those visioning pieces include:
- How will your product portfolio support company success?
- What are the strengths and opportunities you offer your market?
- Where are the gaps and potential threats?
- How does your collection of product development projects fit into your company’s overall strategy?
- How do you prioritize all of this on a daily basis given the available resources?
The approach an organization chooses to align strategy and process across the organization absolutely separates the market leaders from the followers.
Research Vibe is equipped to help you with the biggest of the big-picture questions. We help to clarify your objectives, develop strategic plans, set product development priorities, create innovative research plans, build risk assessment metrics, assess resource capabilities and develop proactive plans for interactions with all internal and external stakeholders in the process.
If your organization is ready to explore a new way to think about product development, one that will surprise you with its richness, relevance and results, Research Vibe can take you there.
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