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Make plans now to attend the Spring 2017 ASTM Committee E18 meeting in Toronto Ontario, April 4-6. Toronto always promises great culinary experiences and a wonderful diversity of culture. Highlights of the E18 meeting will include exciting new seminars with deeper discussion on how to create best practices and standards for sensory testing with an increasingly diverse consumer base, across countries and cultures. Highlights of the new seminars include: “It’s A Small World; Applying Sensory Methods Cross-Culturally in the World […]

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More than a tool for food and beverage development. In a previous post “Sensory and Consumer Research: Separate or Synonymous?”, I posed the question “How do we best communicate and market our [Sensory] discipline to allow it to serve its highest purpose?” I continue to explore that question both in my daily work with client teams and in my role as Chair of ASTM Committee E18 on Sensory Evaluation. “Sensory research is a valuable resource for any product that humans […]

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Development of sensory best practices takes a passionate community. ASTM Committee E18 on Sensory Evaluation develops tools to establish best practices for sensory research across a diverse range of industries and product categories. Committee E18 best practice tools, called standards, are accepted and used in the product development process of companies around the globe. Dedicated committee members develop standards using a consensus approach which requires balloting final standard documents for approval. The consensus process requires continuous learning and rousing debate […]

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ASTM Committee E18 on Sensory Evaluation and the Society of Sensory Professionals (SSP), two leading organizations for Sensory professionals, work in partnership to advance the field of Sensory Science and our professional community. While SSP offers premiere educational opportunities and a clear pathway to professional development, ASTM Committee E18 develops tools to establish best practices for sensory research across a diverse range of industries and product categories. Committee E18 best practice tools, called standards, are accepted and used in the […]

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