In an interview, singer/songwriter and Kennedy Center Honoree, James Taylor, says he needs a few days of empty time before creating anything. What is empty time?…..JT responded, “There used to be this thing called boredom. And it pretty much has been eradicated. It doesn’t exist anymore. But it turns out that a lot of things got done when you were bored.” I do not suggest we incorporate boredom as a practice into our corporate culture, but I absolutely advocate regularly […]
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More than a tool for food and beverage development. In a previous post “Sensory and Consumer Research: Separate or Synonymous?”, I posed the question “How do we best communicate and market our [Sensory] discipline to allow it to serve its highest purpose?” I continue to explore that question both in my daily work with client teams and in my role as Chair of ASTM Committee E18 on Sensory Evaluation. “Sensory research is a valuable resource for any product that humans […]
Development of sensory best practices takes a passionate community. ASTM Committee E18 on Sensory Evaluation develops tools to establish best practices for sensory research across a diverse range of industries and product categories. Committee E18 best practice tools, called standards, are accepted and used in the product development process of companies around the globe. Dedicated committee members develop standards using a consensus approach which requires balloting final standard documents for approval. The consensus process requires continuous learning and rousing debate […]
ASTM Committee E18 on Sensory Evaluation and the Society of Sensory Professionals (SSP), two leading organizations for Sensory professionals, work in partnership to advance the field of Sensory Science and our professional community. While SSP offers premiere educational opportunities and a clear pathway to professional development, ASTM Committee E18 develops tools to establish best practices for sensory research across a diverse range of industries and product categories. Committee E18 best practice tools, called standards, are accepted and used in the […]
