Research Vibe

Hall invited to speak at 2012 Sensory Professionals Conference

Darla Hall, co-founder Research Vibe LLC, is one of ten technical presenters invited to share recent research discoveries at the upcoming Society of Sensory Professionals conference in Jersey City, NJ. Hall’s research, conducted in collaboration with Maryann Baldwin, a VP at Frank N. Magid Associates Inc., explores “Using Visual Social Media to Fuel Product Innovation”. Specifically, the research focuses on harnessing the Pinterest Factor for Qualitative Research. Pinterest, one of the fastest growing image-driven social networks, offers a rich environment for qualitative exploration of consumer behaviors and attitudes, product needs, evolving trends, changing lifestyles, and market opportunities. This research seeks effective approaches to engage site members to share their stories and appropriate research topics that adhere to community social constructs. Hall and Baldwin are avid “Pinners” on Pinterest and share a passion for developing best practices for qualitative research to design consumer-centric products and services.